All of the SEO factors can be divided in to two basic categories that is, on-page and off-page factors. Principally, on-page factors are those things that you can do to increase your ranking by adapting the actual coding of your site. This article will elaborates on on-page factors.
All the on-page factors can be categorized into following things:
A) Placement Of Keywords
B) Optimized Linking Structrure
C) Quality and Optimized Content
Placement Of Keywords
Clean rules for the keyword meta-tag are to make sure its short (less than 10 words), make sure it is applicable (all keywords used appear on the page) and there are no duplicates. Keep in mind that search engines work on a page by page basis so all the time think about the precise page you are working on.We are all in the impression that google may penalize for using the meta keywords.But it will not when you are using them properly.
Optimized Linking Structrure
We all worry about external links, but it is even more chief to look at how your pages are interconnected. In fact, a good internal linking strategy seems to be greatly rated by Google. The more difficult you make your internal linking structure, the more difficult for google to index the pages. Making your home page ways from two clicks from the internal pages will help in making your websites more Google friendly. It is worth considering using Google site maps, since Google seem to be doing a lot of work in this area which means they will probably become more prominent with time.
External links should be used with caution. Some times we may end of adding some links which are considered by google as negative. This will end up in getting banned from google for the reason being having a bad website as the external link - sometimes you only learn from your mistakes. See that all the external links are working well. If you have broken links, Google is more likely to hold your site back in the search results. Having a link stability is much important when you are dealing with google, so don't keep churning the links of sites that you link onto.
Quality and Optimized Content
Always remember that the older and bigger the website, the better it is going to be ranked in google. A large site that has been around for 5 years is always going to out-gun a small, new site in the results page takes. Having a great content will definitely help you compete with the older and big website. Try and put up at least a few new pages a month, all nicely linked to the rest of the site.Just avoid adding more pages at one go or adding few pages in three months, We must understand one fact that google always gradual addition of content. The sudden increase in the content and number of pages will make google to consider your website as pure spamming and it may bann your website. Google is trying to see if your site is genuine and growing organically.
Markus Skupeika is an
Florida SEO Expert presenting
Search Engine Optimization Services for the companies in US and Multi National Companies.
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